Instagram Unveils a New Major Marketing Tool for Businesses

Posted by on Dec 30, 2016 in blog

Instagram Unveils a New Major Marketing Tool for Businesses

  Instagram Unveils a New Major Marketing Tool for Businesses On Wednesday, Instagram unveiled its new bookmarking feature that allows users the opportunity to save the posts that they’d like to revisit at a later time. It’s called “Saved Posts” and it has turned Instagram from a browsing tool to a curation tool as well. It closely resembles the feature found on Pinterest and it breathes more life into posts. Posts that had a short shelf-life before this new change came about can now be revisited on a long-term basis by people that bookmark it for later viewing. Businesses that are using Instagram for branding purposes are going to love this new tool. Exciting hacks can be created such as the one put together by Audi just hours after the feature was introduced. The auto company put up 9 pieces of an Audi R8 image on its page in random order. Anyone that put the pieces together correctly could see the completed image on their own profile in the bookmarks tab. So far more than 3,200 Instagram users have solved the puzzle. This new update is a welcome addition to the other features that Instagram has initiated in the past months. Last month, links were introduced in stories to convert sales and promote content by businesses and brands. As well, a few selected partners have been testing out shoppable photo tags, which will hopefully be available to the general public soon. Once these e-commerce tests are finalized, users will be able to use the “Saved Posts” button along with the e-commerce features to save the products that they intend to purchase later. Instagram is taking steps to provide more e-commerce functionality to the site and brands should take into account what these features can offer down the road. For example, brands that have a long lead product will be able to use all of these new tools to their advantage. The bridal and home-improvement industries, for example, can target consumers both on a short-term and on a long-term basis. Users can create a virtual board while browsing and select products of interest that can be accessed later. It’s highly anticipated that brands will also be able to collect data to improve their ad targeting. It’s also likely that there will be a number of call-to-actions to save brand posts since saving posts will affect the algorithm and make it more likely for a brand’s content to show up in a feed. To learn more about Instagram and how it can be used as a branding tool and to incite more sales please visit Qode Social at www.qodesocial.com or call us today at 416-226-0563. Qode Social: social media marketing management...

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Last-Minute Toronto Gift Ideas

Posted by on Dec 20, 2016 in blog

Last-Minute Toronto Gift Ideas

So there’s just a few more days until Christmas, and we know there are plenty of you procrastinators out there who have yet to start your holiday shopping. Well, don’t fret because we’ve got you covered with the perfect last-minute gift ideas that are bound to make your friends and loved ones light up! Gift baskets are the perfect option for the holidays, whether it’s your co workers, neighbours, or even your in-laws, there’s something for everyone. You can pick up a unique gift basket loaded with artisanal chocolates, premium wines, and delicious snacks, and you don’t have to go beyond your budget. Check out some of our favourite gift baskets from Baskits here. Looking to stray away from the standard annual gifts? Why not personalize your gifts with 3D printing? Create a 6” 3D figurine to wow your loved ones this holiday season! With 3D printing, you can immortalize special moments so not only will it hold a special place in their heart but it’ll last for years to come. Book an appointment at MY3D Agency and make your holiday memories truly come alive, or give them a gift certificate to get scanned and printed. SO cool! Sometimes, it’s all in the little things, and nothing says happy holidays like a delicious box of chocolates from SOMA Chocolatemaker. With a special holiday collection, rest assured that you’ll be spreading the love and joy with everyone for days to come. As much as everyone loves chocolates, you can never go wrong with some pastries and desserts. For all the vegan and gluten-free gift recipients, there are still many unique options at hand. Check out Junction for the perfect cupcakes, doughnuts, tarts, and more to satisfy any sweet tooth. Happy X-mas...

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