What Are Instagram Direct Response Ads?

Posted by on Oct 14, 2016 in blog

What Are Instagram Direct Response Ads?

A direct response ad is a specific type of marketing that inspires a user to give an immediate response to an ad by doing the specific action requested in the ad. You can see these ads on Instagram frequently, and they are very effective when presented in the right manner. When you visit Instagram, you’ll see ads asking you to visit a specific website or to download a relevant application. These types of ads allow you to track the responses, and they are also measurable. You’ll be able to find out who responds to your ads and measure how effective they are. They are a perfect way to brand your company, products, and services in an original and creative way. Instagram direct response ads are fairly new to this social media platform. They have been around for approximately a year and recently changes have been made. Now, a viewer that is responding to one of your ads and clicking on the call-to-action button will also be able to see your Instagram profile page. This gives you amazing branding ability within a social media site that is followed by millions of users. With Instagram, you’ll be able to take advantage of branding along with marketing. Viewers will be able to see your profile page, click the link to your site or request a download through your direct response ad. Don’t underestimate the power of social media sites or Instagram in particular. While there are tons of people using Facebook and Twitter, Instagram is a powerful social site that millions also use on a day-to-day basis. This is one of the most popular sites for advertising and for building up a brand name. Additionally, many of the large global corporations recognize its power. They use Instagram as a strategic part of their marketing plans. At Qode Social, we are experts in direct response ads on Instagram and have successful stories to prove it. We create ads that will appeal to your company’s target market and measure the response. We will tweak the ad when necessary to make sure that you are getting a high volume of responses along that you are looking for. Please call us today at 647-556-3167 or visit qodesocial.com to find out more about services that can help your business boom. Any company that isn’t creating a social media presence online will lag behind its competitors and will have difficulty catching up...

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What Are Social Media Bots, and What Do I Need to Know?

Posted by on Oct 7, 2016 in blog

What Are Social Media Bots, and What Do I Need to Know?

  If you’re not familiar with bots, here’s a brief explanation of them. They are algorithms that operate on social media networks and can appear to be a real user. Some are simple while others are quite complex. These bots can create a lot of chaos on social networking sites. To a real user, they can appear to be very real. They can be built using freeware and may hold a conversation with you or another person while pretending to be a real human. It’s estimated that 30% of the people on social media sites can be easily deceived by these bots. Anytime you accept an offer to friend somebody you may be allowing a bot to compromise your social media channel. An Example A bot can encourage you and your friends to use a specific product and once he has gained your trust you may decide to try this product out for yourself. You think that this bot is real and that he is offering helpful advice. Actually, he is a bot that has been programmed for a specific purpose. It’s estimated that 7% of the tweets coming from Twitter are being made with a spam bot. You may even have one following you right now! To see examples of these bots take a look at the list appear in on statuspeople’s twitter account. You can access it at “@statuspeople”. This list was put together to spot Twitter followers that are fake and 99.9% of them are not real. You’ll be surprised, though, to see how real they appear. What Social Media Bots Can Do Social media bots can create a lot of mischief. They send out spam and often to try to persuade you to buy something or trick you into sharing your password or personal details. A specific content piece, for example, may have tons of bots that appear to be reading it, liking it and engaging on the topic. This content would start trending simply on the amount of action surrounding it. As well, bots can limit free speech by spamming a stream with a lot of tweets in order to push important messages down on the page. Although many marketers use bots on social media, using bots can have a negative impact on your business. Your customers will easily notice that you are using bots if your responses and interactions look to be automated or inauthentic. Qode Social can help you organically build a following and genuinely interacting with your customers on social media. Contacting us at 647-951-0763 or send us an email to learn more about what Qode Social can do for your...

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