How to Advertise Your Business on Instagram

Posted by on Sep 28, 2016 in blog

How to Advertise Your Business on Instagram

Instagram is a highly immersive and engaged community.  With over 500 million active accounts and 95 million daily posts. It is no question that your business should capitalize on the platform with an Instagram business profile, and reap all the benefits that it has to offer. By advertising on Instagram, businesses can share creative content and allow consumers to see their business in a brand new light. Business Profiles With the new business profiles feature, businesses decide the means by which customers can get in contact with them: call, text, or even email with the simple tap of the contact button. Gone are the days of scrolling through comments to reply, now businesses and customers are given the option of direct communication. Insights Insights on Instagram are also a crucial aspect of marketing and reaching out to more customers. To access your Instagram insights, simply look at the top right of your new business profile, and you’ll find a bar graph icon, which brings you to your Instagram Insights. After posting on your business profile, you’ll get details of the impressions and reach from your posts, the days and times that are most effective to post, as well as the number of website clicks from your business profile. In order to study the breakdown of your followers by gender, age, range, location, and when they’re likely to be online, click the See More link under your Insights. With these insights and analytics, your business can have actionable information about its followers and also have a clearer idea of which posts truly add value and resonate with customers. Promote Now given the option to promote, you can turn well-performing posts into ads within the app to connect with even more customers. Similar to boosting a post from your Facebook page, all you need to do is select a post, and tap on the Promote link.  Next, you will have to choose your call to action and the link that will serve as your landing page. You can either select your target audience or allow Instagram to determine one for you, allowing your post to be promoted as an ad for the length of time that you desire. Once finished, you can review your promotion settings, add your payment method, and submit the promotion for review. To review the results of the promotion, you can go the post and click on View Insights Link. With the new business tools, your business can save valuable time responding to comments, tailor content to improve your marketing strategy, and even get more traffic into your business through the use of mobile ads. Of course, understanding your social media tools is essential to effectively promote your business. However, with constant changes being made to our social networks, it can be hard to keep up. That’s why you have Qode Social, the finest Toronto social media...

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How to Get More Likes on Instagram

Posted by on Sep 21, 2016 in blog, Social Media Tips

How to Get More Likes on Instagram

Instagram is the second most popular social media site, with Facebook in the number one position. More than 95 million videos and photos are uploaded on a daily basis to this website and approximately 4 billion likes are received daily. This is the best site for branding a product because it has a higher interaction rate with its followers than Facebook or Twitter. When you receive a higher number of likes on your images, you get increased visibility to other Instagram users, and you gain valuable social media  credibility.Since Qode Social is the best Toronto social media marketing management company, we have a few tips and tricks in order to boost likes for your photos and videos. Provide Unique Visuals Instantly improve the visual effects of your videos and photos by using Instagram apps, such as Boomerang, Hyperlapse and Layout. These apps allow you to create collages, videos with time lapses, and looping videos that will bring your visuals up to a new level. Use filters for your photos to make the image warmer while increasing the contrast and correcting the exposure. Use the built-in manual tools for editing provided by Instagram, instead of the preprogrammed filter for better results. Photos that have faces in them are more likely to get a reaction and likes from viewers than photos that don’t include a face. If you can include a person in your image, their visage may attract more likes than a more abstract image. Another good idea it to stick to a colour scheme. A primarily blue colour scheme attracts more attention and likes than any other colour! Keep Your Audience in Mind When creating videos and photos to add to Instagram, consider what would appeal to your audience. Think about interesting topics and ideas that your target market would find compelling and base a visual on that topic. It’s a lot easier to get likes when you can relate to your audience. Also consider when followers would be most active on this social media platform. Make sure to post during this time on a regular basis so that users are comfortable with the consistency of your feed. When you start changing things around, you could notice a drop in the number of likes. Karma also plays an important role when you want to increase the amount of likes that you receive. Be sure to like and comment on other people’s videos and photos. Some of them will take a look at your profile and are likely to come across some of your posts that they like. Instagram is a great branding tool that your business could use to connect with a mine of potential customers. To add this tool to your proverbial belt, we can help create and manage your digital persona. This Toronto social media marketing management company can maximize the benefit of running successful digital campaigns....

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New Facebook Image Sizes for Business Pages 2016

Posted by on Sep 16, 2016 in blog, Social Media News

New Facebook Image Sizes for Business Pages 2016

Facebook is famous for its continuous updates- and one of the latest instalment of changes impacts Pages. Facebook Pages are an excellent tool for businesses, personalities, bands, and charities because it allows them to engage with their fans/customers/supporters on social media. There’s no doubt that this is the social media generation, so being present where your audience spends their time is an invaluable marketing tool. We are the best Toronto social media marketing management company, and we have compiled a short guide to new Facebook Pages image sizes for 2016: Facebook cover photo dimensions: 828 pixels x 315 pixels The cover photo is where a business showcases an eye-catching and on-brand image. With the latest Pages update, gone are the days of the profile photo blocking a section of the cover photo. Now, the cover photo stands alone, at the top of the page. It is a focal point, so it is imperative to use a great branded image. Here are more  Qode Social tips for an effective Facebook Pages cover photo: -Save your image as a .PNG file because it keeps lines and text crisp and clean -Select “Save for web” when saving image files: this reduces load time, and less load time is always better! -Make the photo something interesting and eye-catching that fits with your branding, with minimal text (less is more!) – Beware of cropping! To the edge of the page, you want your cover photo to be the perfect fit. That means making sure that text and images are not “cut off” along edges of the photo. This generation of savvy web users notice these mistakes, so your best bet is to avoid this social media faux pas!   Facebook profile photo image dimensions: 180 pixels x 180 pixels Your Facebook Pages profile photo is how your business gets recognized throughout Facebook! It’s super important to make your profile photo clear, visually appealing, and concise. The best option for a Pages profile photo is your logo, because it is the easiest way people would recognize your brand in a thumbnail image. So, when your Page is liking, commenting, and engaging with users, you will be recognizable and gain good exposure. Your lovely logo is the best way to be recognized and remembered by your Facebook audience. Facebook link image size: 1200 pixels x 627 pixels When uploading a link to Facebook Pages, the image that accompanies it needs to be clear and effective. As always, less text is more, and if your link requires an explanation/ set up, you can include this information in the link description. With a maximum width of 504 pixels, and in a Facebook feed with maximum width of 470 pixels, this recommended upload size will ensure your image stays hi-res. Facebook shared image size: 1200 pixels x 900 pixels When sharing an image on Facebook Pages, this recommended upload...

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Choose Qode Social as your Social Media Marketing Company in Toronto

Posted by on Sep 13, 2016 in blog

Choose Qode Social as your Social Media Marketing Company in Toronto

At Qode Social, the best Toronto social media marketing management company, our team of social media experts examines all aspects of your business to make sure that your branding is consistent throughout your online presence. Using social media platforms, we can bring your company’s products and services to the eyes of potential customers both locally and internationally. All of our services are customized to meet the needs of your business because we know that every company requires a different marketing strategy. Here are some of the most important services you’ll need to bring your business’ social media presence up to the next level. Manage Your Social Media Accounts We will create and manage social channels for you including Facebook, Twitter, Instagram and Google+. We provide regular management of your accounts to keep your page relevant and updated and will make sure that the style of communication matches your niche. If you are running a restaurant, for example, your content should be written in a friendly way and addresses interesting topics in your local community. If, on the other hand, you are operating a cell phone store online, you’ll need some technical content that reflects the current and the up-and-coming tech trends. We take all of this into account when creating and managing your channels, so that your business provides the type of content that your viewers are looking for. Social Media Audits If you already have social media channels set up, we’ll do a comprehensive audit of all of them to make sure that all of the SEO aspects have been put in place. We’ll examine every aspect of your current social media accounts and create a customized spreadsheet detailing the social media platforms you should be using and explain why. We’ll make sure there are no inconsistencies on your channel, will discover how often posts are added, make sure your pages look authentic and then let you know our recommendations for social media success. Becoming well-known in the social media world will propel the influence you have in your niche. Social Media Analysis Once your social media campaigns have been launched we’ll keep track of them to make sure that they are performing well. Our analysis will show you exactly how your contact is impacting your audience and resonating with them. Our team of experts can track the successful campaigns and the ones that need improving. As a result, you can expect to receive more followers, views, and traffic! Content calendar Content will be created based on your business branding and on your social audit, which reflects the areas that are succeeding and those that are struggling. Our social media experts will be able to determine how often you should be posting on your sites and this number will be based on the type of business you are running. If you post too often, this can be just...

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Five Ways Small Business Should Approach Marketing on Social Media Sites

Posted by on Sep 9, 2016 in Social Media Tips

Five Ways Small Business Should Approach Marketing on Social Media Sites

Both large corporations and small companies need to make use of social media sites to take advantage of the mass exposure offered on them. While larger companies can afford a department that is focused just on social media, it can be harder for smaller businesses to manage and keep up with all of the social media marketing demands. Here are five ways that small companies can approach their marketing on social m edia websites while growing their businesses. Keep Your Expectations Real Don’t look at what the “big boys” are doing with their social marketing because you simply won’t be able to keep up with them. The large corporations have huge budgets to work with and can therefore create a lot of exposure. As a smaller business you’ll have to work up to that point but in the meantime, social media marketing is one of the best routes to get you to a higher level. You’ll have to look at both the short-term and long-term benefits of a solid social media presence and how it will ultimately lead to sales conversions. Make a Strategic Plan Formalize a budget and make a plan based on what your customers want. It’s easy to conduct surveys on Facebook and you can get a ton of valuable information by simply asking potential customers what they are looking for. By building a solid social media base for your business, you’ll be able to have an advantage over the competition that hasn’t yet figured out why social media marketing is so vitally important. Find Great Content Sources The content that you provide will make or break your marketing efforts. When you can offer a vast array of content, people will continue to come back to your pages to see what you have to say. Choose content that matches your business’ personality. By using text, videos and images you’ll be able to grab the attention of your targeted audience. If you don’t have time to use all of these methods, start with one and then diversify as your business grows. The most important thing you can do is to get started right away by offering content that your potential customers would like to see. Overhaul Your Advertising Budget If you’ve been stretching the limits and simply can’t find any extra resources to cover the costs of social media marketing, it’s time to overhaul your overall advertising budget. Social marketing shouldn’t be viewed as something that is a separate piece of your advertising but should be considered as a vital part of it. It may be time to take some of the money that you are currently spending on traditional advertising and shift it over to social marketing campaigns. Millions of people are heading to these sites day after day and these numbers are simply too big to be ignored. Use a Social Media Agency It will...

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