5 Reasons Why Your Business Should Be Using LinkedIn

Posted by on Aug 31, 2016 in Social Media Tips

5 Reasons Why Your Business Should Be Using LinkedIn

In a world of full social networks, one social network stands out for businesses! LinkedIn is a great platform for establishing your place within an industry and building strong corporate relationships. Below are five great ways to use the biggest social business platform to help take your company to the next level!   Assess Your Competitors As a Toronto Social Media Marketing Company, we know just how important data is for increasing your market share. We use it everyday to figure out which headlines will better connect with your target audience. LinkedIn does the same, it allows you to collect large information on your competitors. You can learn about whether your rival companies are shrinking since LinkedIn will show you a percentage of their company growth. Feel free to dig deep into their hiring practices and look into the job titles at those companies to see which direction they are taking. This can provide lots of insight on whether they will be beefing up their advertising or focusing on product development.   Build Your Network LinkedIn is all about creating and sustaining good business relationships. You should join the various groups and associations on the business platform to find old colleagues or look for new connections. Maybe you know someone who knows someone who can help build your company!   Get Educated Almost every company is trying to make themselves reputable on the social network by creating and sharing content. These companies and experts are putting themselves out there and there is no reason why you shouldn’t contact them. Ask a marketing manager for a few marketing tips. Contact a software engineer and ask about the industry. Not only do you learn, you also build stronger relationships on the platform.   Promote, Promote Qode Social knows all about Google, Instagram, LinkedIn, Twitter, Facebook and Snapchat ads. As experts we know that LinkedIn is the perfect place for niche targeting, especially if you are in the business-to-business market. Go straight to the higher ups by targeting certain job titles like ‘CEO’ or ‘Head of Marketing’. You can also use the traditional demographic segments like age, geography, and lifestyle interests to promote to potential consumers and clients.   Calling All Great Employees If you are looking for someone with experience, you can surely find it on LinkedIn. The greatest feature about LinkedIn is being able to pinpoint someone with the exact skill set you are looking for. If you want to learn more about social media marketing, read one of our other blogs like Snapchat Tricks or The Best Facebook Image Sizes. If you know you can’t do it on your own, contact Qode Social, the best Toronto social media marketing company around, at (647)...

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The 5 Social Platforms and Strategies You Need to Use for Your Next Event

Posted by on Aug 25, 2016 in Uncategorized

The 5 Social Platforms and Strategies You Need to Use for Your Next Event

If you’re planning an event, it is very important to promote it in the most effective ways. To make your event stand out, promoting it online is essential in this technology age. Today your campaign must be flashy, get the attention of the right brand ambassadors or influencers, and encourage everyone to be a part of the online narrative. So, how do you do this? Qode Social, an experienced Toronto Social Media Marketing Company, has awesome social networking tips to help your event promotion stand out!   1.Facebook Zuckerberg’s social media behemoth is the largest platform in the world, which makes it the best place to start. Begin by creating an event page and update it with new developments to keep your audience excited. You can even create a targeted marketing campaign to boost your views.   2.Twitter Get on Twitter and blast that creative hashtag into all of your tweets. Creating a memorable campaign is also about creating something unique to your audience. Your hashtag can do just that and target your audience and their followers at the same time. Use the hashtag a few weeks before the event, at the event and after to see the best results!   3.Instagram Create an event Instagram account to document your photos and videos. Use that special hashtag you have been promoting on Twitter on Instagram too. This is an excellent way to give attendees a taste of what is to come if you plan on putting on another event. It’s also a place where you can curate memories for everyone who came letting everyone be a part of that online narrative.   4.LinkedIn This can can be a perfect avenue to promote your professional event. Like Facebook, you can create a targeted ad campaign based on demographics. Making sure your page keeps you audience well informed is a must. Try using event branded content to encourage your readers and connections to be a part of the event.   5.Google+ New on the social landscape is Google+. A great thing about this platform is that if your event is shared, people can add it to their Google Calendars. They won’t forget your event because they will get a reminder to attend. The platform also offers you the opportunity to invite people via their Gmail account. It’s not hard to promote your event, you just need to have the insider knowledge on how to do it effectively on social media! Try to engage your audience where they spend most of their time. If you need help navigating the social media stratosphere, give Qode Social a call at 647-951-0763. We know the social media landscape better than an astronaut understands space and our strategies are sure to bring...

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Facebook Advertising Guide – Why Facebook Marketing Is Important for Any Business

Posted by on Aug 16, 2016 in Social Media Tips, Social Media Trends

Facebook Advertising Guide – Why Facebook Marketing Is Important for Any Business

Facebook is one of the top 5 websites in the world. It is the place where millions of people gather every for a variety of reasons. It’s a social site that draws in visitors of all ages, cultures, social statuses etc. There is no other place where you can reach of such a broad field of people so quickly and for this reason Facebook advertising needs to be considered an integral part of any marketing campaign. At Qode Social we can help you run successful campaigns that produce results. The Best and Least Expensive Advertising When compared to other advertising methods, this is the best and most affordable type of marketing available.  When you set up a Facebook ad you’ll be in control of how much you’ll be spending. As well, you’ll have options regarding the specific customization of the ads you are running. When you first start putting your ads up you’ll see that Facebook suggests starting with a daily budget of $20, but you don’t have to agree to this limit. You’ll have the choice of setting either a lifetime or daily budget and you can set the limit to any number you want. A daily budget means just that; the amount that you’re willing to spend per day. Once you have reached this amount your advertising will stop for the day and will resume the next day. A lifetime budget is the amount selected as the maximum you’re willing to spend for the lifetime of the ad. For example, if you choose $50, the ad will only run until the $50 limit has been reached. Then you’ll be able to decide whether you want to continue the ad or replace it with another. Tracking and Tweaking Your Ad There is a lot of analysis and data available for every ad campaign that you run. You’ll be able to access it from your dashboard menu and you’ll find that the dashboard is extremely user-friendly. The ad structure starts with a campaign and then can be broken down into ad sets that feature up to 10 various ads that can appear in each set. You’ll be able to access statistics from these campaigns, sets and ads so that you can track and tweak them as necessary. You’ll be able to export the data that you see in your dashboard with one click of the “Export” button that can be found on the right-hand side right above the table of data. Statistics include relevance, cost, delivery and performance. You’re able to instantly see the number of clicks on your ads, the number of likes added to your pages, how well viewers are responding to a particular ad, the number of people that have viewed an ad and much more.   With Facebook advertising you’ll be in the driver’s seat when it comes to low-cost ads combined with easy-to-track statistics....

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Knowledge Graph

Posted by on Aug 4, 2016 in Dictionary

The Knowledge Graph is a visual infographic that is located on the right hand side of Google when you type in particular search terms. The knowledge graph can include businesses, information about individuals, events, social media icons, and more. This was added to Google’s search engine in 2012.

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Instagram’s Stories Allows Users to Post 24 Hour Content to Compete with Snapchat

Posted by on Aug 3, 2016 in Social Media News

Instagram’s Stories Allows Users to Post 24 Hour Content to Compete with Snapchat

Instagram’s new Stories feature attempts to replicate Snapchat’s success by allowing users to add 24 hour photos and videos. Everyday, it seems like there is a new social network vying for your attention. As a business, it can get pretty difficult to know where to prioritize your content and how to interact with your audience. The latest update in the social media game was Instagram’s new feature: Instagram Stories. Stories works very similar to the feature pioneered by Snapchat. Here’s how Instagram is taking the world by storm with a few modern changes to their photo-sharing app:   Content Expiry Snapchat’s content is known for being available for a limited time.  Recently, the service added Memories, enabling its users to keep the snaps they wanted, in order to compete with other audio/visual sharing social networks. Instagram, has taken a page out of Snapchat’s handbook, and integrated limited shareable content available for 24 hours. Now, both services have permanent and temporary content.   A Comprehensive Platform One problem users may have with Snapchat is that in order to gain followers, they must post their Snapchat username on their various other social profiles. It would be more convenient to be able to build a community through the service itself, rather than taking to a third party platform. Stories eliminates the need for a 3rd party platform by integrating this 24 hour limited content. If you are a business with an Instagram account, Instagram’s Stories, benefits you by strengthening this relationship with your audience instead of having to go build the same audience on another platform.   Stories Grows Instagrams Demographics Stories can revolutionize the way brands communicate with their target audiences. 23% of Snapchat users are under the age of 18. The integration of Instagram’s Stories means that instagram will have better access to younger teens, and a large range of ad formats allowing your company to target your demographic better. The larger the range of ad formats and the larger the demographic, the more optimized your campaign can become.   User Experience The best websites have the lowest learning curves. This works the same in the app development market. Like many new platforms, Snapchat’s interface wasn’t the easiest to navigate. Facebook has taken Snapchat’s interface errors and integrated a more user-friendly approach with Instagram Stories. Expect to see lots of businesses using Stories to interact better with their consumers.   If you want to take your social listening and content creation to the next level, consider contacting Qode Social, the Toronto social media marketing company, to improve your social media marketing strategy. Your company will receive a dedicated account manager focused on establishing an online community dedicated to creating great brand ambassadors to drive your sales. For more information about our services contact 647-951-0763 or fill out our convenient online...

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