See How An Architect for the TTC completely trolled the city of Toronto

Posted by on Jul 28, 2016 in Discussion, Social Media News

See How An Architect for the TTC completely trolled the city of Toronto

#TBT to when Toronto transit-goers saw phallic-looking signs being taken down at Downsview station. They appeared to illustrate that the station was designed with a rather phallic shape in mind – enough so that TTC found it necessary to remove the signs entirely. After some extensive digging, we’ve found the blueprints of that station. And it’s even better than we thought – it looks like a giant… well, you know. I mean there are even two other buildings that were designed and erected that fill in the gaps for the imagery. The internet thought it was phallic with just the station – what about with the substation and the er, passenger pick-up area? Can we talk about the vent shafts? It’s an interesting profile of something, that’s for sure.     What do you think, did the architect intentionally design the station to look this way (AKA trolling the entire city of Toronto), or is it just a happy coincidence? Leave your comments...

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Best Twitter Image Sizes for Twitter- Social Media 2016

Posted by on Jul 27, 2016 in Social Media Tips

Best Twitter Image Sizes for Twitter- Social Media 2016

Twitter banner size: 1500 pixels x 500 pixels Twitter banners should be 1500 pixels x 500 pixels in order to display the graphic effectively, with no stretching or cropping required. The cover photo allows a company to represent its brand with an eye-catching image, or promote products and services. As with Facebook banner images, it is important to keep overlap in mind; the cover photo image should be clearly visible, with a buffer zone around the edges to eliminate text or pictures being cut off. Also, when saving image files for uploading as social media images, always save as a .PNG file- this keeps lines and edges of text crisp for the best readability. Twitter profile photo image size: 180 pixels x 180 pixels Your Twitter profile photo image size should be 180 pixels x 180 pixels because it ensures the image is nicely square, and that your desired profile image is compressed down to a smaller size. The most effective profile photo for any company is simple: your logo! In keeping with the general rule of profile images, the less text, the better. Since profile images are so small to begin with (an even smaller as a thumbnail when replying to tweets) keep it simple by using your company’s logo so you are easily distinguished and recognized along a customer’s timeline.   Twitter shared image size: 506 pixels by x 506 pixels Twitter shared image size is the highest quality when at 506 pixels x 506 pixels. When scaled for display, images uploaded at this size will be crisp and clear and high quality. When customers look at your company’s social media profiles, every little detail is noticed, down to image quality- therefore, if the images you are displaying are stretched, low quality, or poorly designed, customers will chalk it up to a lack of attention to detail. Social media profiles are meant to attract and dazzle returning and potential customers, so you want to put your best foot forward with attractive and appropriately sized images! The best way to keep up to date with the latest guidelines to the ever-evolving social media landscape is to partner with the best Toronto social media marketing management company, Qode Social! We tailor effective social media campaigns to fit your branding and marketing goals. Contact us today to get started: fill out our simple online form, or call us at 647-951-0763- we look forward to working with...

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Best Facebook Image Sizes for Facebook – Social Media 2016 *UPDATED*

Posted by on Jul 20, 2016 in Social Media Tips

Best Facebook Image Sizes for Facebook – Social Media 2016 *UPDATED*

Facebook cover photo dimensions: 828 pixels x 315 pixels The cover photo is a great opportunity for a business to communicate its branding through an image because it is large and in charge- at the very top of your Facebook page. Here are some of Qode Social’s tips for an effective Facebook cover photo: -Always save your image as a .PNG file: this will keep crisp edges on text, ensuring maximum readability. -Make sure when saving image files, to select “Save for web”: doing so will reduce load time, which is a big plus. -Make the photo something interesting and eye-catching that fits with your branding. -Be aware of the overlap from the cover photo: From the profile picture, to the edge of the page, you want your cover photo content to be visible in its entirety- don’t let your profile picture block text or images, and make sure important information/images are not “cut off” along edges of the photo. People will notice these mistakes and it shows a lack of attention to detail.   Facebook profile photo image dimensions: 180 pixels x 180 pixels Your Facebook profile photo is your moneymaker- it is how everyone will recognize your business throughout Facebook. That is why it is very important to make your profile photo a concise and clear representation of your business. Your logo (with minimal text) should be your business’ profile photo image because it is the easiest way people would recognize your brand in a thumbnail image. For example, if you are liking or commenting on things, the only image others see is your profile photo, so you want to make an impression. Your logo will catch the eye, be recognizable, and get you exposure.   Facebook link image size: 1200 pixels x 627 pixels When uploading a link to your business’s Facebook page, you want the image to be clear and appealing. Including minimal text in these images will eliminate information overload for people viewing it, and any text needed can be added in your link description. The image will appear on a Facebook page with a maximum width of 504 pixels, and in a Facebook feed with maximum width of 470 pixels. Facebook will automatically scale the photo to minimum dimensions, so increase image resolution when scaling, to avoid poor image quality.   Facebook shared image size: 1200 pixels x 900 pixels This recommended Facebook shared image upload size ensures that your photo will look high quality everywhere on Facebook- such as in a newsfeed, or on your page. As with all images uploaded to your Facebook page, minimal text is best, as you can add any required text in descriptions. A cluttered image will be unappealing to consumers, so you want clear and high quality images throughout your Facebook campaign. For more assistance with all things social media, contact Qode Social, the Toronto social...

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Pokemon Go & How it Can Help Your Business

Posted by on Jul 15, 2016 in Discussion, Social Media Trends

Pokemon Go & How it Can Help Your Business

Although it hasn’t even been officially released in Canada, we can’t seem to escape Pokemon Go. From social media posts to chatter in the Qode Social office, Pokemon Go has engulfed the lives of millions of people around the world; already reaching more active users (in a week) than Twitter, while also becoming the most downloaded mobile game ever. Pokemon Go has all the signs of a successful mobile app, meaning it will only grow in popularity and numbers. As more and more users are travelling to catch Pokemon, it’s important to remember that this can also be a great business opportunity.  What is Pokemon Go? Pokemon Go is a game, heavily based on player location. It requires players to walk around/travel to locations to capture Pokemon and level up. This means that there could be a lot of increased traffic to your store as people gather to collect Pokemon, so why not make the most of it! Below are some helpful tips on how to maximize your presence on Pokemon Go. Make your shop Pokemon Go friendly If your business relies heavily on foot traffic making your shop Pokemon Go friendly is a great way to potentially bring in new customers. Offering a Pokemon themed drink or food item for sale can entice players to stop into your location while on their Pokemon hunt. Create a “Pokestop” Pokestops are locations in the game that require players to visit to earn rewards. These are often stores, murals or local landmarks. You can request a Pokestop to your area to attract users to your store! If you’d rather go all-out, you can also make a Pokemon Go account and set up a lure at a nearby Pokestop. This shows up on other players’ maps and brings them to your location. Pokemon Go is just one of many overnight successes that really change how we interact with media. It’s essential to adapt to these new technologies and find a way to incorporate them into your business. To stay up to date on all the latest viral trends and social media news, partner with us! Qode Social is the best social media marketing company in Toronto. Contact Qode Social today at 647-951-0763 or visit us online to get started or inquire about or social media...

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Twitter Adds Stickers

Posted by on Jul 6, 2016 in Social Media Trends

Twitter Adds Stickers

Lately, Twitter has been switching things up in terms of usability. They recently improved their tweeting platform by increasing the character limit. You can check out our Twitter Breaks Character Limit post to learn a little bit more about it.   Connect your photos to the world with a visual spin on hashtags: tap #Stickers to peel back a fun new way to search. pic.twitter.com/YVy7r53Nja — Twitter (@twitter) June 27, 2016   On top of breaking their character limit, they have added another new feature; Twitter has now introduced stickers. If you aren’t familiar with stickers, they were originally on Snapchat and stickers allow users to add emoticons, shapes and objects to a photo to make it more fun and exciting. Adding stickers to your photos you are tweeting is easy- below we break down how to get started:   Write your tweet Click the camera symbol when you’ve finished typing. To the right of your screen and at the bottom you will find 2 different symbols. Click the smiley face symbol to access your collection of stickers. Feel free to re-size or adjust the sticker however you want. To delete a sticker grab it and drag it to the garbage bin on your screen and remember you can add over 20 stickers to a photo! Voila! Now you can tweet your new creation!   As more and more social media platforms step their game up, other platforms will need to improvise in order to stay current. Expect lots of your favourite platforms to be adding features that their competitors are using. It’s important to stay up to date with platforms and their new developments. Our blog will always let you know about the newest updates in social media marketing and management because our knowledgeable staff are well versed in the newest techniques and tools. Allow us to help you take your marketing to the next level! As Toronto’s leading social media management company, we create memorable campaigns, get your audience talking, and strengthen your brand presence online. For more information about our services, contact 647-951-0763 or fill out our convenient online...

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