Twitter Breaks Character (Limits)

Posted by on May 26, 2016 in Discussion, Social Media Trends

Twitter Breaks Character (Limits)

We are all familiar with the predicament of drafting a tweet with a photo or link, and as soon as you attach the photo or link, your character limit is drastically reduced. This usually results in the frustrating task of whittling down the clever text you have accompanying the attached media, and cursing Twitter for imposing such restrictions. If you’ve ever been in that position (and we’ve all been there) there’s good news for you- on Tuesday May 24, Twitter announced some big updates that will save you a lot of text whittling and cursing. In the coming months, the 10 year old company will roll out changes that affect what “uses up” valuable character space in a tweet. Media attachments such as photos, GIFs, and videos, and “@name” replies will no longer count toward your 140-character limit.  Twitter’s character limit is one thing that makes it stand out as a social media platform, so news of altering this limit comes as a welcome surprise. Another change coming to Twitter will be a simplified way for a user to retweet or quote their own tweets, using a new button feature. This would apply to anyone hoping to reach a broader audience for that tweet that didn’t see much action earlier in the day, or for someone wishing to add additional commentary to the original tweet. If you’re a Twitter user that utilizes the “.@” convention to broadcast a user-directed tweet, you can tweet those days goodbye. Twitter will be updating to accommodate this widely used reply convention, so now any time your tweets begin with a username, they will be broadcasted to all of your followers, without adding the “.” before their handle. Twitter is taking baby steps towards changing how their users tweet, and to improve the Twitter experience. But if these changes are flying right over your head, don’t worry- we can help! Qode Social is Toronto’s leading social media marketing agency, and our expert social media consultants can get your business noticed on major social media platforms- Facebook, Instagram, Pinterest, and yes, Twitter! To get started, contact us today by calling us at 647-951-0763, or fill out our handy online form....

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Using your Social Media audience to Market your brand

Posted by on May 19, 2016 in Social Media Tips

Using your Social Media audience to Market your brand

  Social media is a great way to market your business and your brand. Being consistently active on all social mediums is a great way to grow your audience. However, your social media followers don’t want to be bombarded with constant advertising; creating fan engagement and letting your audience market your brand is a great way to maximize your social media presence without overloading your audience with ads. Encourage Engagement A great way to get your audience to connect with your brand is to encourage engagement. Instead of just posting a photo of your product, asks fans to send in photos of them with your products. Using a specific brand-related hashtag is a great way to keep track of all your responses. A great example of this was Coca Cola having the branded bottles; they encouraged people to take photos when they found their name on a bottle and share it. Create Opportunities One of the greatest resources for encouraging fans to engage is Snapchat. Using Snapchat to interact with your audience makes your brand feel personable and best of all, it doesn’t feel like marketing! Snapchat users send hundreds of snaps lately that talking about/showing your product for a few seconds doesn’t make it look like you’re marketing, when in fact you really are. The introduction of Snapchat filters has allowed brands to create a fun way to encourage followers to market their brand. A great Snapchat filter will be shared in a Snap story seen by everyone; ideally marketing your brand to hundreds of potential clients with a simple filter. The tactic you use to approach your social media can make or break a marketing campaign. Our Qode Social team is experienced when it comes to creating the best possible social strategy for your brand. Our packages offer very specific and tailored campaigns that are effective and optimized for interaction; that’s why we’re the best social media marketing company in Toronto! To get started or inquire about or social media services, contact Qode Social online or give us a call at...

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Instagram Makes Big Changes

Posted by on May 11, 2016 in Discussion, Social Media Trends

Instagram Makes Big Changes

  Instagram has become the biggest photo-sharing app of our time. Since its debut in 2010, just five short years ago, Instagram has revolutionized the way we share pictures, adding filters to make the aesthetic just right- making everyone a photographer. Throughout its short lifespan thus far, Instagram has made several updates to the platform- introducing new filters, changing the way our feeds are sorted, the list goes on. On Wednesday March 11th, Instagram made the biggest update we have seen from them to date- a brand new, revamped app icon. This may seem to be a simple change on the surface, but there is a world of change underneath it all. To start, we are all so familiar with the cute Polaroid camera icon on our screens that we have come to know and love. What was once one of the most recognizable app icons is now no more, replaced inevitably by a more stylish and contemporary design- Behold: Striving for an iconic image that will catch the eye and reflect the innermost essence of an app is no easy task, especially when that app is known and loved worldwide. However, the team at Instagram has taken the plunge into this brave new world, and has brought a splash of colour along with them. What was once the iconic Polaroid has now become an icon of the past, replaced by the colourful, minimalist design we see today. In post on the online forum “Medium”, Instagram’s head of design, Ian Spalter, simply stated that the old icon and design was “not reflective of our community” and they set out to “make it better.” Along with the revamping of an age-old (or five year old) icon, Instagram has updated the interface of the app with a minimalist design of a white background, and all text is now black. Also, notification icons are now red instead of orange. In this fast-paced technological era, you’d be well advised to stay away from getting attached to apps and interface designs; they can change in an INSTAnt. If you need help navigating the rapidly evolving technological landscape of social media, Qode Social can be your guide. Their social media experts are on top of all the latest industry news and updates, and can keep your business’ social media accounts in the loop and on point. To partner with Toronto’s best social media marketing company, just fill out our convenient online form, or call us today at 647-951-0763....

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Awesome Facebook Features You Didn’t Know About

Posted by on May 4, 2016 in Social Media Tips

Awesome Facebook Features You Didn’t Know About

Facebook is the largest social networking site in the world. It’s a must-have for any business looking to utilize social media marketing. Learning how to navigate a Facebook business page is simple, but there are also plenty of awesome hidden marketing features that most people don’t know about. Although these aren’t necessary to create a successful marketing campaign on Facebook, they sure make things a lot easier. Pages to Watch The “Pages to Watch” feature is a great way to keep tabs on competitors. This allows you to compare page likes, activity, and engagement on photos.  To access this feature click on Insights at the top of your business page and scroll down to “Pages to Watch”. Liking pages as a brand This feature is a way to show support for other brands or products. This allows your business to essentially endorse other products and is a great way to connect your brand to sponsors or collaborators on Facebook.  To like a page as a brand, visit the page and click on the small 3 dots on the right side of the header. Then select “like as your page”. Pin posts to the top of your page Have an important update, announcement, or release? Pin the post to the top of your page. This feature ensures that page visitors don’t miss that important update. To pin a post click on the little down arrow on the right side of the post you want to pin. In the dropdown menu, select “pin to top.” These simple features can help make your marketing campaigns more targeted and effective. Although these tips will help you navigate your business’s Facebook page, the best option for a full effective social media campaign is to hire a social media specialist. For full social media services contact Qode Social online or give us a call at 647-951-0763. Qode Social is the leading social media marketing service in Toronto, maintaining and growing your online...

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